7 Simple Yet Powerful Ways To Increase Your Campaign Traffic
While advertising can be powerful, it becomes peaceful when you take steps to figure out which campaigns are getting traffic and why.
One of the most common questions we hear from our clients is, “How can I improve my campaign traffic?” It can be hard for media buyers who are new to native advertising to operate how it works and balance at the same time, particularly since it’s not always instant progress. Notwithstanding the challenges, native advertising is an excellent way to reach new audiences.
For this post, we discussed to some of the media buyers using The Native Machine about how they successfully drive traffic to their campaigns. Here are the approaches they provided.
1. Increase Volume Expectations
Improving your volume expectations (or click pacing) examines the spend of your budget over time. Building the desired click pacing provides your campaign a higher CPC, meaning that it will resemble more people in a smaller amount of time. This improves the possibility of a higher rate of clicks and impressions. Doing this also allows you to determine which images and headlines are implementing best and how the campaign is performing overall.
2. Try New Creatives
Your creatives are necessary— they’re the first thing your viewers will see in the funnel, so it’s necessary to make them eye-catching and appealing. When writing a header, try something appealing such as a question or a listicle. Make sure your description is consistent and clear. Use high-quality images related to your headline and product. Finally, try new things with your creatives. Examining different headers, pictures, and copy is the best way to find out what your viewers think most likeable.
3. Raise Your Budget
“You have to waste money to earn money” is a common idiom, and in this case it’s true. Spending in your ads is important to master because it enables you to grow when necessary. If you start with small funds, you might see sales. If you have a product that sells favorably on weekends, though, you may be restricting your progress because of your budget. Setting a higher spend per day doesn’t significantly mean you’ll go through your full budget every single day. It does mean you’ll have extra wordiness for the days where you see more sales, and could even earn you more sales because you’ll reach more people.
4. Raise Your Cost Per Click
Another way to push traffic to your campaign is to improve your cost per click. A higher CPC means your advertisement will place higher on a page and earn more responses. You may have already pinpointed creatives or keywords that are working well for you and reliably lead to conversions. Raising your CPC bid on the strongest keywords and creatives means you’ll rank better and will likely lead to more sales.
5. Cut Out What Doesn’t Work
Testing creatives are one of the most influential things you can do to drive traffic to your campaigns. The flip side of that is leaving out what doesn’t work. If an image or headline is underperforming, it should be removed from your circle. This will ensure you aren’t wasting money on creatives that don’t work as well. It will also help to determine what does and doesn’t work. This also applies to demographics that aren’t working for you. Once you have a better knowledge of what resonates with your audience and who that audience is, you can concentrate on producing more content like it.
6. Expand Your Targeting
You apparently already know who your core audience is. However, consider who you’re actually targeting. Your product might sell well for white men in the 18–34 age range who are engaged in fitness and sports, but that’s also just a basic, common personality that doesn’t really get at the character behind the demographic. Instead, use channels targeting capabilities to test new target audiences. New target audiences mean extended reach for you and your brand.
7. Broaden Your Demographic
This goes hand in hand with increasing targeting. When you start considering growing your demographic, consider who is using your goods and how they’re using it. Your “white males in the 18–34 age range who are interested in fitness and sports” audience might be running for you, which is great! But also consider how other demographics might use your product — many women, student-athletes, and seniors who are engaged in their communities might also enjoy the product at hand. Take some time to find out who is buying your merchandise and how they’re using, which will allow you to expand your demographics and advertise to a wider audience.
While starting on native can be upsetting at first, it becomes easier when you take actions to figure out what is working for both you and your campaigns.